Kindroot.

Farm-to-Table Brand Identity & Illustration | O‘ahu, Hawai‘i

Kindroot is a passion-driven farm-to-table kitchen rooted in the heart of O‘ahu. Built on values of seasonality, sustainability, and soulful connection, Kindroot offers a grounded yet elevated dining experience centered around locally grown produce, community, and care.

I led the full brand development—from naming and brand strategy to logo design, illustration, packaging, and environmental style direction. The visual identity blends earthy textures with hand-drawn linocut-style illustrations, evoking organic imperfection and deep local connection. Soft yet bold typography, an intentional color palette, and custom food illustrations celebrate both native ingredients and messy, natural beauty.

Kindroot represents more than just food — it’s a reminder to root down, live gently, and eat with intention.